Michiel Heijmans
Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do!
Usability is an integral part of holistic SEO. It influences factors such as bounce rate, time on page and conversion rate, to name a few, and many of these metrics affect your website’s SEO. Optimizing usability is essential for all sites, but even more so for eCommerce sites.
User testing is one way to optimize your eCommerce shop — read our introduction to user testing to get started –, but a lot can be done just by looking at best practice, comparing that with your site and making improvements. This ultimate guide to eCommerce websites takes you through that testing process and looks at everything you need to address to give your visitors the best experience possible.
In short, this usability guide for online shops will tell you all about:
That’ll cover most, if not all of your visitors’ on-site shopping experience. Let’s get started!
Online store homepage usability 101
Have you ever looked closely at the homepage of your online shop? Chances are you just went with the WooCommerce theme that your designer presented and implemented
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eCommerce usability: the ultimate guide Keep Reading »
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source https://wparchives.com/ecommerce-usability-ultimate-guide-yoast/
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